Switch Project

[DEMO] Marketing Campaign Q2

Start Date: 65 days ago Deadline: In 24 days

KPIs we should track

Carol Demo
  • Alice Demo

    CAC, MQL→SQL conversion, and content-attributed pipeline — those are the headline three for me.

  • Dave Demo

    Add ad-platform ROAS to that. Otherwise we're flying blind on Meta and Google spend.

  • Carol Demo

    Email open and click rates too — they're our cheapest signal.